GRAPH TECH LAUNCHES PREPLAY
TWO IN ONE HAND & INSTRUMENT CARE
Your Hands are Your Living & Your Instrument is Your Life; PrePlay Cares for Them Both
DELTA, B.C., January 19, 2012 – Graph Tech Guitar Labs, the world’s largest manufacturer of premium guitar nuts and saddles is thrilled to announce the “pump action” release of PrePlay™. PrePlay is the first product in the new CHOPS line of professional hand care for musicians.
Most seasoned pros know what acidic hands can do to their instrument, hardware and strings. Acid, from sweaty hands can attack an axe and deteriorate a guitar’s finish, shorten string life and eat away at precious hardware. PrePlay is formulated to balance skin pH on contact; thereby neutralizing the acid and protecting the instrument. The lubricating nature of this product also adds slide, glide and comfort feel to the neck.
“We have been working on this project for 18 months to get just the right formulation, specifically for guitar Players. It needed not only the right benefits, clean, condition, pH balance, and fast absorption, it also need to have the right feel once you Played guitar. We are excited to have PrePlay as our flagship product in the Chops hand care line for musicians.” says Graph Tech, President- Dave Dunwoodie.
Preplay contains natural ingredients and oil extracts including sandalwood, lemongrass, black tea, mallow, clove, Irish moss, rosemary and chamomile. No nasty chemical smells either. PrePlay has a fresh, clean citrus smell.
Using PrePlay is easy. Pump once, rub in and Play. It’s fast absorbing and non greasy. PrePlay has never been tested on animals but it has definitely been tested on some guitar monsters. PrePlay comes in a 30ml pump action bottle that contains up to 200 uses.
Suggested retail price is $19.95 or about 10¢ per application.
PrePlay will be available in music stores worldwide MARCH 2012.
About Graph Tech Guitar Labs
Founded in 1983 by President Dave Dunwoodie, Graph Tech Guitar Labs manufactures more guitar nuts and saddles than any other company in the world. Focused on innovations to improve guitar tone and vibration for optimal performance, Graph Tech is the maker of TUSQ® and Black TUSQ® XL man-made ivory, String Saver™ saddles, String Saver™ Classics steel saddles, ResoMax™ Harmonic Bridge System and ghost® Modular Pickup Systems. The world’s leading retailers, luthiers, and guitar manufacturers choose Graph Tech products including: Carvin, Fender, Gibson, Godin, Hagstrom, Ibanez, Jay Turser, Lag, Larrivee, Martin Guitars, Peavey, Samick, Schecter, Taylor Guitars, and Yamaha Custom Shop.
For more information about this topic or to schedule an interview with Dave Dunwoodie, please contact Joe Markovitch at 604-940-5353 ext 32 or email firstname.lastname@example.org.